This week, Seth Godin, founder and CEO of Squidoo. com joins The James Altucher Show to talk about some of the ideas behind his many bestsellers. He'll also share how he got started on his entrepreneurial path. James starts the interview by asking Seth to introduce a side of himself that many people might not know about. You'll hear how his summer as a camp instructor was where he really discovered his passion for helping people. This time of his life also is where many of the themes of his books originated. Discover which two books were most influential to James while he was starting his internet business... they could be the inspiration that you have been looking for, as well. Then, James asks Seth to talk about what the first real big push into success was for him. It was a highly successful company that you have probably never heard of. You'll find out which company it was and why Yahoo was so impressed they decided to buy it. Just like James, Seth believes in the power of storytelling. You'll hear him break down how his newest book All Marketers Are Liars embodies the importance of storytelling and the role it plays in the marketing of everything. It's a fantastic interview, where Seth really opens up, shares his path to success, and discusses what he would have done differently if he were given the chance. Enjoy!